🇺🇸 · FredWorks · Meetup Team
We recently rolled out a new personalized event recommendation model. This model uses each individual members’ personal preferences and past activity to suggest new events that align with their unique needs. At the same time, it boosts organizers’ chances of reaching the members who are most likely to attend their events. Here’s a quick look at how the model works, plus some simple tips for organizers to maximize their reach. How does the new recommendation model work? Before, Meetup used a less powerful recommendation system which based suggestions on basic parameters, like distance and event popularity. Our new personalized model is much more robust, considering the following key factors when compiling recommendations on Meetup: Event location : How close the event is to the member. Timing : How soon the event is based on the dates the member has specified. Event and group popularity : How many RSVPs and attendees similar events and groups attract. Event topic alignment : How much the event’s stated focus mirrors the member’s stated interests. By ta
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