What It Takes to Hang a Sign?
What does it take to hang a sign in Waco Texas? It seems like a clear enough question to answer. You have a good idea, you put the design down on paper, you send it off to the printers and you hire someone to hang it up... Ok, so clearly that's not what I really thought. But I hadn't foreseen the road blocks, misdirections, lack of sleep, endless rewrites, financial pressures and insecurities (and did I mention planetary levels of insomnia?) that come along with a devotion to a great idea. As I am married to someone who has never met a bad night for sleeping, this has left me much time to ponder the frightening/exciting world of business creation. One might think that creation begins with a good idea. Well, to quote Seth Godin, "Ideas are easy, doing stuff is hard." Having the good idea seems to just be the common point of departure. Landing with a successfully established business that is profitable, relevant and community-engaged is what separates the thinkers from the doers. And this motivation cannot be externally driven, one has to pin down exactly what pushes t